Our Story
Learn how Fly Girl Jiu Jitsu began with a four-year-old's protest and grew into a mission to empower girls through martial arts.
How It All Began
It all started with a protest. Four-year-old Xora, all curls and fierce spirit, stood at the edge of the mat, tiny hands on her hips. Looking at her daddy holding out a crisp, black Gi. 'I'm not wearing that,' Xora declared, her voice a surprisingly firm declaration. "It's too…boy."
Her daddy tried to explain the practicality, the tradition, but Xora was unmoved. 'I just want to be cute when I do Jiu-Jitsu,' she insisted, the now-famous phrase echoing through her household.
That's when the spark ignited. Xora, with the boundless creativity of a four-year-old, started sketching. Crayons flew across the page, transforming the plain Gi design into something magical. "I want to be cute too!" Xuri, her two-year-old sister demanded grabbing the crayons! There were sparkles, rainbows, and a unicorn with wings. The idea for the logo was born: a determined-looking unicorn with wings!
Soon, Xora's unique style, matched her Jiu Jitsu. Her confidence blossomed, fueled by her creativity and the joy of expressing herself. She wasn't just doing Jiu-Jitsu; she was doing it her way, CUTE!
Our Mission
At Fly Girl Jiu Jitsu, we believe that every girl deserves gear that makes her feel confident, powerful, and yes, cute! Our mission is to empower young girls through martial arts by providing high-quality, girl-focused jiu-jitsu gear that celebrates their unique style and spirit.
We're committed to creating products that not only perform at the highest level but also inspire girls to express themselves and embrace their strength. Because when a girl feels good in what she's wearing, she can focus on what really matters: developing her skills, building her confidence, and having fun on the mat.
Our Values
Empowerment
We believe in empowering girls to be strong, confident, and true to themselves both on and off the mat.
Quality
We create premium products that are durable, comfortable, and designed specifically for girls who train.
Self-Expression
We celebrate individuality and encourage girls to express themselves through their jiu-jitsu gear.
Making a Difference
Our commitment to empowering girls extends beyond the mat. When Xora was just 6 years old, she wrote a letter to the President asking him to stop wars because she was sad that kids couldn't have Christmas. This compassion inspired our partnership with the Children of War Foundation.
5% of every Gi sold online goes directly to the Children of War Foundation to help children affected by war. We believe in using our platform to make a real difference in the lives of children around the world.
Meet the Team
Sarah Johnson
Founder & CEO
Black belt in Brazilian Jiu-Jitsu and mother of Xora and Xuri. Sarah founded Fly Girl Jiu Jitsu to create the gear her daughters wanted to wear.
Xora
Creative Director
The inspiration behind Fly Girl Jiu Jitsu. At just 4 years old, Xora's protest against "boy" gis sparked the creation of our brand.
Xuri
Assistant Creative Director
Xora's little sister and fellow jiu-jitsu practitioner. Xuri helps test all our products and provides valuable "cuteness" feedback.
Join the Fly Girl Community
Be part of a movement that's empowering girls through jiu-jitsu. Shop our collection of premium gear designed specifically for girls who train.
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